Established in 1947, Wrangler’s rich history stems from designing denim for the ‘working cowboy,’ became a fashion go-to for Hollywood stars in the 70s, and has remained relevant ever since. After all this time they’ve stayed true to their motto “it’s all about the jeans”, and have established themselves as one of the oldest heritage denim brands in the world.

Wrangler are environmentally conscious and committed to developing and improving sustainable design and production processes to reduce the impact their business has on the environment. They strive to align their environmental standards with a policy in place to protect workers’ rights.

Wrangler Australia is a local take on a global brand – they design and market their collections independently and locally for the Australian and New Zealand markets.

The small team behind Wrangler Australia is based in Melbourne and are dedicated to designing ethically sourced heritage-inspired denim.  They believe in quality and timeless design and strive to create jeans that last a lifetime.