Born in 2006 in the small coastal town of Byron Bay, Australia, Afends was founded by Declan Wise and Jonathan Salfield off the back of a small screen printing business they originally created as 20-something-year-olds to print band merchandise for punk and hardcore bands.

With the added culture of surf and skate injected into the punk and hardcore movement of the 2000s, the Afends ethos and style evolved into the look and feel that they stand by today. They've proudly formed a global family of like-minded and creative individuals united by a shared passion to breathe the spirit of their lifestyles and values into the brand. Afends strives to create and deliver durable, eco-friendly and timeless apparel that’ll last you a lifetime.

In January 2021, Afends released their very first 100% eco-friendly range, and they're never going back.